What is 404 not found error
While Google indicates that 404 errors do not directly hurt your rankings, sites with consistently high 404 error percentages can be seen as less reliable for searchers.Errors on your site diminish the confidence the buyer has that you will properly fulfill their order in a timely manner with quality products.Ĥ04 errors will negatively impact your SEOīesides losing customers when a 404 error is actually displayed, there are negative SEO impacts to having a high 404 error rate:
In a global marketplace, you not only need to have shoppers find your store and products, you need to convince them that you are a trustworthy source to purchase from. Not only do 404 errors make it more difficult for a shopper to find what they are looking for, they create a poor shopping experience. Given that approximately 74% of those who will encounter a 404 error will leave and never return, 404 error pages significantly impact your conversion rate and, in turn, your revenue.Ĥ04 errors result in a poor user experience Generally speaking, Traffic x Conversion Rate x Average Order Value (AOV) = Estimated Revenue Traffic is critical for ecommerce revenue.
#WHAT IS 404 NOT FOUND ERROR CODE#
Why do 404 error codes occur?Ī 404 response code can be caused by the user, an external website or your own website. Technically speaking, a 404 is the standard status code that is shown when a server cannot find the content that was requested.Īs 404 errors can have a significant, negative impact on the user experience and search engine optimization (SEO), this article will explore why they occur, the impact, how you can identify them, and how you can resolve them. You have certainly experienced it when you clicked on a broken link or mistyped a URL, and the website could not find the page that you had requested. Definition: The 404 Error Page (“Page Not Found”) is one of the most recognizable errors on the internet.